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We highly value our customers and respect their privacy.  

This privacy policy describes how FINNLY'S FINE JEWELLERY (hereafter referred as FINNLY'S, us, we, and our) collects and uses personal information. Personal information is any data which can identify an individual, which would include your name, postal address and email address.

This privacy policy applies to all persons whose personal information FINNLY's collects and uses in order to fulfil orders for our products, improve your online experience or to communicate with you about our products, services and promotions. This includes customers, suppliers, service providers, visitors of our website and subscribers to our newsletter. Neither your name nor anything personal about you is sold or shared with any non-affiliated company or agency other than as set forth in this Privacy Policy.  Although we are strongly committed to data security and take appropriate steps to protect your personal information from unauthorised access, loss, misuse, alteration or corruption, the transmission of information via the internet is not completely secure. Therefore we cannot guarantee the security of any data transmitted to our site and any such transmission is at your own risk.

By accessing this Website, you acknowledge the Website Privacy Policy and agree to be bound by the terms thereof and the Terms & Conditions on the Website. If at any time you do not agree to this Privacy Policy, please do not use this Website.

Personal Data” are data that identify you as an individual or relate to an identifiable individual such as:

  •  Name
  •  Postal address
  •  Telephone number
  •  Email address

You may visit our website without your having to release any personal data. For each access to our website usage data will be transmitted by the respective internet browser and are stored in log files, the so called server log files such as date and time of the call, name of the accessed page, data volume transferred and the name of the inquiring provider. Those data cannot be attributed to a particular person and are exclusively intended to ensure a smooth operation of our website and to improve our offer.

Personal data are only collected if you voluntarily disclose such data to us for the purpose of concluding a contract, opening a customer account or joining a mailing list. It is evident from the respective input form which data are collected. 

1) Purchases - When you place an order, you will also be asked to provide your name and postal address in order to complete the purchase process. FINNLY'S will never share these information with anyone other than as set forth in this Privacy Policy. You will also be asked to provide your credit card information. FINNLY'S never stores your credit card information. 

2) Opening a customer account. When opening a customer account  your personal data such as name, address and email address will be stored to facilitate the checkout process for recurring customers. Closing your customer account shall be possible at any time by sending an email to

3) Newsletter - You have the option to sign up for FINNLY'S Newsletter. Whether or not you select this option, your personal information will never be shared with or sold to anyone other than as set forth in this Privacy Policy. Subscriptions to the newsletter can be cancelled at any time. To be removed from our newsletter, simply click the unsubscribe link at the bottom of our newsletter or email us at including your name and the address in the message. After cancellation your email address will be immediately deleted from our mailing list. 

We collect Other Data in a variety of ways:  

  • Your browser or device. We collect certain data through your browser or automatically through your device, such as your Media Access Control (MAC) address, computer type (Windows or Macintosh), screen resolution, operating system name and version, device manufacturer and model, language, internet browser type and version and the name and version of the Online Services (such as the Apps) you are using. We use this data to ensure that the Online Services function properly. 

  • Cookies. On our Website we collect certain data from cookies, which are pieces of data stored directly on the computer or mobile device that you are using. Cookies help us remember you when you return to the Website. Cookies also hold information to personalize and enhance your experience and to gather website statistical data, such as which pages are visited, what is included in your shopping cart, the Internet provider's domain name and the addresses of the sites visited immediately before coming to and immediately after leaving the Website. We also use cookies to track responses to online advertisements and marketing emails.However, none of this information is associated with you as an individual. It is measured anonymously and only in the aggregate. Cookies contain absolutely no personal information.  If you do not want data collected with cookies, you can learn more about controlling cookies at: You can choose whether to accept cookies by changing the settings on your browser. If, however, you do not accept cookies, you may experience some inconvenience in your use of the Website.  

  • Pixel Tags and other similar technologies. We may also collect data from "pixel tags", which are tiny graphic images, on the Website. Pixel tags help us analyse users’ online behavior and measure the effectiveness of the Website and our advertising and marketing. We work with service providers that help track, collect, and analyse this information. In addition we may use other analytical tools to evaluate site performance through the use of aggregated data, which contain no personally identifiable information.

    Pixel tags or other analytical tools that we may use on the Website may collect information about your visit, including the pages you view, the features you use, the links you click, and other actions you take in connection with the Website. This information may include your computer's Internet protocol (IP) address, your browser type, your operating system, date and time information, and other technical information about your computer. 

  • Analytics. We collect data through Google Analytics, which use cookies and technologies to collect and analyse data about use of the Website. These services collect data regarding the use of the Websites. You can learn about Google’s practices by going to‌partners/ and opt out by downloading the Google Analytics opt out browser add-on, available at

  • Use of GoogleAdwords conversion tracking. This website utilises the online advertising program "Google AdWords” and the conversion tracking within the framework of Google AdWords. The conversion-tracking cookie is set on the user’s browser, if he clicks on an ad delivered by Google. It is not used to acquire personal identification data. If the user visits a certain page of this website and if the cookie has not yet expired, Google and we will be able to tell that the user clicked on the ad and was forwarded to this page. Each Google AdWords client gets a different cookie. Thus, cookies cannot be tracked via the website of AdWords clients. The information collected by the conversion cookies are used to provide aggregate conversion statistics to AdWord clients who have opted-in for conversion tracking. Clients are informed about the total number of users who clicked on the ad and were forwarded to a conversion tracking tag page. However, they do not get any information enabling them to identify users personally. If you do not want to participate in the tracking program, you can refuse the use of this program by easily deactivating the google conversion-tracking cookie via your internet browser through the user settings. In this case, you will not be included in the conversion tracking statistics. Further information concerning Google data privacy can be found at

We use the personal data collected for our legitimate business interest, including:

  • to complete your purchase transactions
  • to provide the services you request
  • to keep you informed about the status of your orders
  • to communicate with you about goods and services according to your Personal Preferences: notifications about new or additional products, services, and promotions that might be of interest to you
  • to communicate with you by email, postal mail, telephone, text message, or other means

You have choices when it comes to how we use your data and we want to ensure you have the information to make the choices that are right for you.

If you no longer want to receive marketing-related emails, you may opt out at any time by selecting "unsubscribe" at the bottom of such email you receive from us or by contacting us directly at

If you would like to review, correct, update, suppress, restrict or delete Personal Data that you have previously provided to us
, you can contact us at or by mail:

Suite 2503, Bank of America Tower
12 Harcourt Road, Central
Hong Kong

In your request, please make clear what Personal Data you would like to have changed, whether you would like to have your Personal Data suppressed from our database, or other limitations you would like to put on our use of your Personal Data. For your protection, we only fulfill requests for the Personal Data associated with the particular email address that you use to send us your request, and we may need to verify your identity before fulfilling your request. We will try to comply with your request as soon as reasonably practicable. 

Please note that we often need to retain certain data for recordkeeping purposes and/or to complete any transactions that you began prior to requesting a change or deletion (e.g., when you make a purchase, you may not be able to change or delete the Personal Data provided until after the completion of such purchase).  There may also be residual data that will remain within our databases and other records, which will not be removed.  In addition, there may be certain data that we may not allow you to review for legal, security or other reasons.

We will retain your Personal Data for the period necessary to fulfill the purposes outlined in this Privacy Policy unless a longer retention period is required or permitted by law.

The criteria used to determine our retention periods include: 

  •  The length of time we have an ongoing relationship with you and provide the Services to you (for example, for as long as you have an account with us)
  •  Whether there is a legal obligation to which we are subject (for example, certain laws require us to keep records of your transactions for a certain period of time before we can delete them)
  •  Whether retention is advisable considering our legal position (such as, for statutes of limitations, litigation or regulatory investigations)

Our SERVICES are not directed to individuals under the age of sixteen (16), and we request that they not provide Personal Data through the Website.


We do not share, sell or trade your personal information gathered online with any third parties, except with your consent or as described herein. 

We may provide access to your personal information when legally required to do so, to cooperate with police investigations or other legal proceedings, to protect against misuse or unauthorized use of the Website, to limit our legal liability and protect our rights or to protect the rights, property or safety of visitors of this Website or the public. 

FINNLY'S may work with third parties to: (a) manage a database of customer information; (b) assist FINNLY'S in distributing e-mails; (c) assist FINNLY'S with direct marketing and data collection; (d) provide FINNLY'S data storage and analysis; (e) provide fraud prevention; (f) provide customer service and (g) other services designed to assist FINNLY'S in maximizing our business potential. In this case FINNLY'S requires that these outside companies agree to keep all information shared with them confidential and to use the information only to perform their obligations to FINNLY'S.

We may also work with businesses that use tracking technologies to deliver advertisements on FINNLY'S behalf across the Internet. These companies may collect information about your visits to the Website and your interaction with our advertising and other communications, but no personally identifiable information is shared with them.

We use SSL technology, the industry standard in transferring information to process your orders. The SSL encrypts, or translates, your order information into a highly indecipherable code, which is processed immediately. All credit card transactions occur in a secure area of the Website to protect you from any loss, misuse or alteration of information collected. When you begin the checkout process, you will move into the secure area of the Website. Once you have entered, the page address (URL) will change from “http” to “https” to let you know you are in a secure area. Also, a key or a closed lock will appear in the lower right hand corner of your screen to notify you of this change. You will remain in this secure zone for the entire checkout process. In addition, it is our policy to never send your credit card number via e-mail. Please note that e-mail is not encrypted and is not considered to be a secure means of transmitting credit card information.

Unfortunately, despite our best efforts, the transmission of data over the Internet cannot be guaranteed to be 100% secure. While we will use every reasonable means to ensure the security of information you transmit through the Website, we cannot guarantee that such information will not be intercepted by third parties. FINNLY'S will, however, prosecute any unauthorized or fraudulent transactions to the fullest extent permitted by law.

While visiting the Website, you may link to websites operated by third parties or you may have come to the Website using a link found in another website. This does not mean that FINNLY's endorses these websites or the goods or services they provide. We do not make any representations or warranties about any website that may be linked to the Website. Such other websites are independent from FINNLY'S, and we have no control over, or responsibility for, their information, products or activities. In addition, FINNLY'S privacy practices may differ from those of these other websites. If you provide personal information at one of those sites, you are subject to the privacy policy of the operator of that website, not FINNLY'S Privacy Policy. 

You will receive promotional emails from us only if you have subscribed to them. If you do not want to receive e-mail from FINNLY'S you may click on the unsubscribe link at the bottom of any email communication sent by us.   After cancellation your email will be immediately  deleted in our newsletter mailing list.  

A common Internet scam is known as "spoofing" or "phishing." This occurs when you receive an email from what appears to be a legitimate source requesting personal information from you. Please be aware that FINNLY'S will never send you an email requesting you to verify credit card, bank information, or any other personal information. If you ever receive an email that appears to be from FINNLY'S requesting such information from you, DO NOT respond to it, and DO NOT click on any links appearing in the email. Instead, please forward the email to, so that we can appropriate action and investigate possible Internet fraud.

You hereby authorise FINNLY'S to disclose any of your personal information pursuant to judicial and administrative proceedings, and in connection with law enforcement activities and as otherwise may be permitted by law, to law enforcement or government agencies if FINNLY'S believes the disclosure is necessary or appropriate. You also authorise FINNLY'S to disclose information if FINNLY'S believes the disclosure is necessary or appropriate in the event of an investigation of improper or illegal conduct in connection with the Website, such as fraud, misrepresentation, intellectual property infringement, or other activity that may put FINNLY'S at risk for liability.

Except for information necessary to place an order, FINNLY'S does not want you to send to us any confidential or proprietary information through email or otherwise. Any information, materials, suggestions, ideas or comments sent to us will be considered non-confidential, and by submitting the same, you are giving us the absolute right to use, modify, reproduce, transmit, display and distribute the information for any purpose whatsoever, with no payment or other compensation to you.

We reserve the right to change or update this Privacy Policy by posting such changes or updates to the Website. Any changes will become effective when we post the revised Privacy Policy on our Website, It is your responsibility to review any such changes or updates and check the Website from time to time to be sure you understand all terms and conditions, agreements and policies of the Website and are in compliance with them. The  “Last Updated” legend at the bottom of this page indicates when this Privacy Policy was last revised. Your use of the Website following these changes means that you accept the revised Privacy Policy.

If you have any questions regarding your privacy or the security on FINNLY'S website, please send an email to and we are happy to assist you.